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Share of TV channels and TOP programmes, July 2011

Riga, August 4, 2011 - TNS Latvia, market, public opinion and media research agency owned by one of the world’s leading market information groups - TNS, has gathered the results of the TV audience for July 2011 in Latvia.

Terms

Share       % - the percentage of the total viewing audience achieved by a specific broadcast vehicle within a predefined time period – how many percent of the people watching TV at a particular point in time have been turned to the TV channel, program or clip.
Rating      % - the average number of audience in the target group tuned to a predefined TV channel (program, clip) at a predefined time (expressed as a percentage of the overall target group) – how many percent of people, on average, are watching the TV channel, program or clip within the chosen time interval

Audience: 4+

About TNS Latvia

TNS Latvia is the leading full service market, social and media research agency. We offer our clients a wide range of research types such as consumer opinion survey, company's reputation and staff satisfaction evaluation, brand recognition and brand image study, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience research performed to international standards, information on and analysis of media usage habits and advertising volumes.

TNS Latvia together with TNS companies in Lithuania and Estonia form the largest market and social research centre in the Baltic States.
For more information visit: www.tns.lv

Contactinformation:

Laura Vendele
Marketing Manager
Phone: +371 67 096 300
E-mail: laura.vendele@tns.lv



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