TNS Gallup: TOP 5 dailies, weeklies and monthlies by readership, Autumn 2006

Vilnius (Lithuania), January 4, 2007 - According to the most recent National Readership Survey data carried out by TNS Gallup, the top 2 dailies by readership in Lithuania remain “Vakaro žinios” - 20,5 % (or 539 thousand) and “Lietuvos rytas”  - 19,1 % (or 502 thousand). Daily “15 minučių” that was at the third position in spring and summer, keeps it also in autumn, 2006. According summer survey data – 15,6 % or 411 thousand of Lithuanian residents aged 15-74 answered they had read averagely one issue of this edition. At the forth position of top 5 dailies by cover is “Respublika” (7,4 % or 194 thousand). At the fifth position is daily “Kauno diena” (5,9 % or 156 thousand).

As it was during in spring period, in Lithuania TV guides remain the most read among weeklies (editions that are published 1-3 times a week). At the first position by cover ranks “TV Antena”  (17,9 % or 470 thousand), at the second –  “TV Publika” (17,4 % or 458 thousand).  At the third position of top 5 weeklies by cover remains weekly magazine “Žmonės”.  11,1 % or 290 thousand of Lithuanian residents aged 15-74 answered they had read averagely one issue of this edition.  At the forth position by Cover - “Stilius” (8,5 % or 222 thousand), at the fifth weekly “Laisvalaikis” (7,7 % or 203 thousand).

The most read monthlies remain women magazines. At the first position of top 5 monthlies by cover is monthly magazine “Panelė”. 8,5 % or 224 thousand of Lithuanian residents aged 15-74 answered they had read averagely one issue of this edition. At the second position - “Laima” (6 % or 158 thousand), at the third – “Cosmopolitan (Lith.)” (4,9 % or 129 thousand), at the forth – “Ekstra panelė” (4,9 % or 128 thousand), at the fifth - “Medicina ir dar kai kas visiems” (4,8 % or 126 thousand).

Methodological background:

National Readership Survey, Lithuania
The fieldwork was carried out using the method of personal interviews (CAPI).
Survey period: 04.09.2006-26.11.2006
1676 permanent residents of Lithuania aged 15-74 were interviewed. Estimated statistical sampling error of the data presented is within 2 %.

Terms:

Cover ( % or ‘000) – percent or average number of people who have read or looked over one issue of edition.
Cover maximum ( % or ‘000) – percent or total number of people who had chance to read or look over one issue of edition.

Contactinformation:

TNS Gallup
www.tns-gallup.lt