Printed media

National Readership Survey

TNS has been provided regular National Readership Survey of the media audience in Latvia since 1992 where information on the audiences of printed media, radio, cable TV and satellite TV, as well as the audiences of cinema, information services and internet is gathered. National representative sample consists of about 12 000 respondents per year at the age of 15 to 74.

At the moment there is the information on 238 press editions included in this survey. The reports are available once a quarter.

The special software Galileo is used for reporting and planning, EasyFacts - for media cards.

Basic terms and abbreviations

Cover – average number of readers in target group for one issue of press edition (thousands).
Cvr. % – average number of readers in target group for one issue of press edition (%).
Cvr. max – number of readers in target group, who has red at least 6 issues of periodical edition (thousands).
Cvr. max % – number of readers in target group, who has red at least 6 issues of periodical edition (%).
Composit. – how many  readers (%) of press edition belong to the definite target group (audience profile).
Cover 1+ / Cvr. % 1+ – user-defined Cover N+ insertions.
Cvr. Base – average number of readers in target group Total for one issue of press edition (thousands).
GRP – total index for average numbers of  readers in target group Total for one issue of press edition (sum of contacts with audience).
TRP – total index for average numbers of  readers in target group for one issue of press edition (sum of contacts with audience).
RP Index – TRP expressed as a percentage of GRP.
MGI – efficiency of definite target group cover in comparison with total cover of press edition (%).
Mean OTS – how many times in average one reader in target group have possibility to see the advertisement.
OTS – how many readers in target group have possibility to see the advertisement in press edition in total (thousands).
OTS base – how many readers in target group Total have possibility to see insertion in press edition in total (thousands).
Readers Cvr. % – Cover expressed as a percentage of Cvr. max.
Resp./Cvr. % – average number of readers in target group (%), who would respond to the advertisement.
Response – total number of readers in target group (thousands), who would respondent to the advertisement.
Response % – total number of readers in target group (%), who would respondent to the advertisement.
Ev. read – the number of readers, who claim ever to read the press edition/see the advertisement.
Frequen. – how many times in average one reader in target group will see the advertisement.
Cost – cost.
CPT/Cover – the cost for every 1000 readers reached.
CPT/OTS – the cost for every 1000 potential readers.
CPT/Resp. – the cost for every 1000 readers in target group,  who would respondent to the advertisement.
Cst. Cvr. % – the cost for every one percent of average number of readers in target group for one issue of press edition.
Cst. Resp. % – the cost for every one percent of reached readers, who would respondent to the advertisement.
Cst/TRP – the cost, to reach average number of readers for one issue of press edition.
Cvr/unit – the number of readers, who has reached for every currency unit spent.
Intersect. – coverage of media audiences in target group (thousands)
Intersect. % – coverage of media audiences in target group (%).
Intersect. unit % (1) – coverage of media audiences (%) – how % of readers  for one issue of press edition (in rows) has read inspected press edition.
Intersect. unit % (2) – coverage of media audiences (%) – how % of readers for one issue of press edition (in columns) has read inspected press edition.
Net Cover – share of media audiences what doesn't cover (thousands).
Net Cover % – share of media audiences what doesn't cover (%).
Row % Weighted – how many % belong to the definite target group in rows (profile).
Col % Weighted – how many % belong to the definite target group in columns (profile).
wTotal – size of target group in thousands.
wTotal % – size of target group in %.
Sample – number of respondents in the sample.
Carrier – title of press edition.
Quantity – order or quantity of insertions.
Budget – budget, what will be spent for campaign.
Price format – price format.
Unit price – unit price.
Discount – discount.
Total price – total price with discount.
Date – date.
Media weight – media weight.
Minimum – minimum number of insertions allowed in the optimal plan.
Maximum – maximum number of insertions allowed in the optimal plan.
Necessity – note if the press edition must be included in the optimal plan.

Contact

Elina Kruze
t +371 67 096 300
e elina.kruze@tns.lv

The Results of National Readership Survey, Autumn 2010
11.11.2010

Riga, November 11, 2010 - TNS Latvia, market, public opinion and media research agency owned by one of the world’s leading market information groups - TNS, has gathered the results of the press audience survey for Autumn 2010 in Latvia.

The Results of National Readership Survey, Summer 2010
24.08.2010

Riga, August 24, 2010 - TNS Latvia, market, public opinion and media research agency owned by one of the world’s leading market information groups - TNS, has gathered the results of the press audience survey for Summer 2010 in Latvia.

TNS Gallup: TOP 5 dailies, weeklies and monthlies by readership, Winter 2007
30.03.2007

Vilnius (Lithuania), March 30, 2007 - According to the most recent National Readership Survey data carried out by TNS Gallup, the top 3 dailies by readership remain “Vakaro žinios” - 22 % (or 578 thousand), “Lietuvos rytas”  - 18.6 % (or 488 thousand) and free daily “15 minučių” (16.4 % or 430 thousand). At the forth position of top 5 dailies by cover is “Respublika” (8.2 % or 214 thousand). At the fifth position is daily “Kauno diena” (6.1 % or 162 thousand).